Depending upon which day of week you list a house for sale, you may have better luck in selling it, suggests a new study.
You only have one chance to make a first impression with your listing, and it’s best to do that on Friday, the study notes. Homes listed on Friday are 12 percent more likely to sell within 90 days, and these Friday-listed homes also are likely to be toured more by potential buyers, according to the study by Redfin, which analyzed sales data of more than 1 million listings over nearly a 2-year timespan to determine if a certain day of week tended to generate higher sales.
So what’s so special about Friday? According to Redfin, buyers tend to tour homes on the weekends and, therefore, homes listed on Fridays tend to be the most top-of-mind when they’re plotting out their weekend.
“It also seems likely that many home buyers sort their weekend ‘must see’ lists by date listed, going to see the freshest homes first so they have the best chance of getting in on a potential good deal before other buyers,” the Redfin blog suggests.
Redfin also found in its study:
- Homes listed on Sunday were found to get slightly more online views.
- Homes listed on Friday get toured 19 percent more than homes listed on other days of the week.
- Homes listed on Friday or Thursday tend to sell for slightly closer to the original list price.